Competition law — 10/06/2019
Google’s (Forgotten) Monopoly – Ad Technology Services on the Open Web
This paper focuses on online display advertising, whereby publishers display advertisements on their website against remuneration. This form of advertising represents a critically important source of revenues for publishers, from large news organisations to online game producers to blogs, offering valuable content to Internet users. Given the importance of online display advertising to publishers, it is no wonder that this area has been the subject of intense discussion among stakeholders and has raised the attention of competition authorities. In particular, concerns have expressed that publishers do not receive their fair share of advertising revenues due to the large fees that are captured by the “ad tech” companies intermediating between advertisers and publishers. This paper provides an overview of the online display advertising landscape, and explores whether Google, the leading ad tech providers, has engaged in potential exclusionary and exploitative conduct.
Read the full paper here.
Author
ALYS1
News & Publications
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Announcements — 09/12/2025
Sanna Syrjälä joins Geradin Partners as Senior Counsel on 1 February 2026 – bringing unmatched merger control, antitrust and enforcement expertise
Geradin Partners is proud to announce that Sanna Syrjälä, one of Finland’s most respected and experienced competition law enforcers, will join the firm as Senior… Continue
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Awards and recognition — 04/12/2025
Geradin Partners ranked in Global Competition Review across 4 jurisdictions
Geradin Partners, the specialist competition, regulatory and litigation firm, was recognised in the Global Competition Review’s “GCR 100” rankings for four of the jurisdictions in… Continue
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Announcements — 28/11/2025
UK’s Competition Appeal Tribunal greenlights multi-billion pound collective action against Amazon over anticompetitive conduct targeting third-party sellers
LONDON, UK. 28 November 2025 The UK Competition Appeal Tribunal (“CAT”) has approved a multibillion-pound collective action against Amazon to proceed to trial. A judgment handed down… Continue