
Competition law — 10/06/2019
Google’s (Forgotten) Monopoly – Ad Technology Services on the Open Web
This paper focuses on online display advertising, whereby publishers display advertisements on their website against remuneration. This form of advertising represents a critically important source of revenues for publishers, from large news organisations to online game producers to blogs, offering valuable content to Internet users. Given the importance of online display advertising to publishers, it is no wonder that this area has been the subject of intense discussion among stakeholders and has raised the attention of competition authorities. In particular, concerns have expressed that publishers do not receive their fair share of advertising revenues due to the large fees that are captured by the “ad tech” companies intermediating between advertisers and publishers. This paper provides an overview of the online display advertising landscape, and explores whether Google, the leading ad tech providers, has engaged in potential exclusionary and exploitative conduct.
Read the full paper here.
News & Publications
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Events and Sponsorship — 08/05/2025
Geradin Partners Sponsors ‘More Than Just a Game’ Conference in London for the Second Year
Geradin Partners is proud to sponsor the More Than Just A Game 2025 conference for the second time. Organised by Queen Mary University in London,… Continue
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Announcements — 06/05/2025
Tuomas Pöysti appointed to lead Geradin Partners’ Investigations and Cross-border Trade Practice
Geradin Partners is delighted to announce that Tuomas Pöysti, who has stepped down from his role as Chancellor of Justice of the Government of Finland,… Continue
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Announcements — 24/04/2025
Jan Vapaavuori joins Geradin Partners as Senior Counsel to strengthen regulatory and investment advisory
Geradin Partners is pleased to announce that Jan Vapaavuori will join the firm as Senior Counsel in May 2025. Vapaavuori has served as Mayor of Helsinki, Minister of Economic… Continue
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