Competition law — 10/06/2019
Google’s (Forgotten) Monopoly – Ad Technology Services on the Open Web
This paper focuses on online display advertising, whereby publishers display advertisements on their website against remuneration. This form of advertising represents a critically important source of revenues for publishers, from large news organisations to online game producers to blogs, offering valuable content to Internet users. Given the importance of online display advertising to publishers, it is no wonder that this area has been the subject of intense discussion among stakeholders and has raised the attention of competition authorities. In particular, concerns have expressed that publishers do not receive their fair share of advertising revenues due to the large fees that are captured by the “ad tech” companies intermediating between advertisers and publishers. This paper provides an overview of the online display advertising landscape, and explores whether Google, the leading ad tech providers, has engaged in potential exclusionary and exploitative conduct.
Read the full paper here.
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Announcements — 08/11/2023
Geradin Partners opens Amsterdam office with leading competition law team
Ruben Elkerbout, Mattijs Baneke and a team of associates will open Geradin Partners’ Amsterdam office on 1 January 2024. Geradin Partners, a leading competition law firm with… Continue
Announcements — 07/09/2023
David Gallagher made Partner and Anthony Ojukwu hired as Counsel as Geradin Partners’ London growth continues
Geradin Partners has strengthened its London antitrust litigation team by promoting David Gallagher to Partner and by hiring Anthony Ojukwu, who joins as Counsel. David… Continue
CMA News, GP in the News — 24/08/2023
Geradin Partners appears on CNBC’s flagship business show
London-based partner, Tom Smith, appeared on CNBC’s Squawk Box on 23 August 2023 to discuss the CMA’s investigation into the restructured Microsoft/Activision merger after the… Continue