
Competition law — 10/06/2019
Google’s (Forgotten) Monopoly – Ad Technology Services on the Open Web
This paper focuses on online display advertising, whereby publishers display advertisements on their website against remuneration. This form of advertising represents a critically important source of revenues for publishers, from large news organisations to online game producers to blogs, offering valuable content to Internet users. Given the importance of online display advertising to publishers, it is no wonder that this area has been the subject of intense discussion among stakeholders and has raised the attention of competition authorities. In particular, concerns have expressed that publishers do not receive their fair share of advertising revenues due to the large fees that are captured by the “ad tech” companies intermediating between advertisers and publishers. This paper provides an overview of the online display advertising landscape, and explores whether Google, the leading ad tech providers, has engaged in potential exclusionary and exploitative conduct.
Read the full paper here.
News & Publications
View all-
Announcements — 13/01/2025
Leading EU competition law practitioner joins Geradin Partners’ Brussels office
Geradin Partners is pleased to announce that Trevor Soames, a leading European competition law practitioner, will be joining its Brussels office at the end of… Continue
-
Awards and recognition — 13/12/2024
Geradin Partners recommended in three jurisdictions in leading competition law directory GCR 100
13 December 2024 Geradin Partners is delighted to be recommended in the GCR 100 list of top competition law firms in Brussels, London and Amsterdam…. Continue
Geradin Partners is a company registered in England and Wales.
© 2025 Geradin Partners