Competition law — 16/10/2019
‘Trust Me, I’m Fair’: Analysing Google’s Latest Practices in Ad Tech From the Perspective of EU Competition Law
In a first paper released in January 2019, we explained the mechanics of online display advertising and real-time bidding with a focus on the tools and technologies comprising the ad tech market. We identified Google as the leading, and most likely dominant player across the ad tech value chain and expressed the concern that it engages in prima facie anticompetitive conduct, in that it uses its leading ad server to favor its ad intermediation business and exclude competitors. We also explained how the lack of competition across the ad tech value chain enables Google to exploit advertisers and publishers by charging hidden fees for ad intermediation on top of its disclosed commissions. In March 2019, Google announced that it would switch to a first-price unified auction by the end of 2019, arguing that its move would help create a fair and transparent market for everyone. Meanwhile, online advertising has attracted significant regulatory interest in the EU, the USA and Australia.
Read the full paper here.
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Announcements — 25/11/2024
Geradin Partners is very pleased to announce that Patrick Teague is joining its fast-growing UK competition practice as a partner
Patrick Teague is a competition, litigation and investigations lawyer with over a decade of experience, having worked in the Antitrust Litigation team at Freshfields and… Continue
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Announcements — 18/11/2024
Leading tech expert joins Geradin Partners as a senior advisor
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Events and Sponsorship — 12/11/2024
Geradin Partners célèbre l’ouverture de son bureau à Paris avec succès
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Announcements — 07/11/2024
Experienced Tech Lawyer Topi Siniketo Joins Geradin Partners
Geradin Partners is thrilled to announce that Topi Siniketo, one of the most experienced Finnish technology lawyers, is joining our team. Known for his expertise… Continue
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Announcements — 22/10/2024
Geradin Partners successful for Corendon in competition litigation proceedings against Prijsvrij before the Amsterdam Court of Appeals
Geradin Partners has successfully represented Corendon together with a team from Stek in fending of a multimillion euro claim of Prijsvrij. In 2013, Corendon terminated… Continue
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Announcements — 21/10/2024
Geradin Partners represents class representative Dr Sean Ennis in successful certification of Apple App Store claim
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Announcements — 27/09/2024
Leading Academic Specializing in Competition Law and Tech Regulation Joins Geradin Partners
Geradin Partners is very pleased to announce than Dr. Daniel Mandrescu, a leading scholar in the areas of competition law and tech regulation, is joining… Continue
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