CMA News — 20/02/2020

Online platforms and digital advertising market study: Observations on CMA’s Interim Report

Prof. Damien Geradin and Dimitrios Katsifis submitted their personal observations on the CMA’s Interim Report on its online platforms and digital advertising market study.

Part II contains some general observations on the Interim Report’s analysis of open display advertising. Part III discusses certain aspects of Google’s recent switch to a single unified first-price auction (the “Unified Auction”), which in the authors’ view warrant further investigation. Part IV provides some preliminary thoughts on Chrome phasing out third-party cookies. Part V concludes.

Read the full paper here.


Damien Geradin

(+32) 471 17 95 25


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